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SESSION 1

THE MINDSET OF A MARKETER

Instagram is a marketing tool. In order to be successful on Instagram, it’s imperative that you view every post from the mindset of a marketer. This episode shares three ways you can begin to think like a marketer on Instagram!

SESSION 2

THE PURPOSE OF YOUR PLATFORM

When you are intentional about growing on Instagram, you have to first understand that your purpose is to help and serve your audience. Intentional growth on Instagram happens when you are purposefully serving your followers!

SESSION 3

FINDING YOUR NICHE ON INSTAGRAM

You have to pick a specific niche within beauty to see growth on Instagram! A strong niche helps you create specialized content, better connect with your audience, grow your followers and make more money.

SESSION 4

INCREASE YOUR ENGAGEMENT ON INSTAGRAM

Did you know there are over 34 engagement actions someone can take on your page? YES! Here’s how you increase your chances of someone taking action on your page by creating a culture of engagement.

SESSION 5

HOW TO FIND CONTENT IDEAS FOR INSTAGRAM

This episode walks you through three exercises you can do so you NEVER run out of content ideas for Instagram!  Be sure to get the Show Notes so you can complete these easy exercises to map out a ton of posts!

SESSION 6

HOW TO GET MORE FOLLOWERS ON INSTAGRAM

You CAN take action to get more followers— and even use the algorithm to your advantage! This episode shares three ways you can increase your exposure to not only get more followers, but get the RIGHT followers to build your beauty tribe.

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Hi, I’m Nicole Marie Melton, founder of Melton Digital and the Grow on the Gram series! I started creating beauty content on the web in 2011 when I was in grad school for a master’s degree in digital media. At the time, I was working at Attention PR, a digital media agency, and coordinating social media for beauty brands such as MAC Cosmetics, Aveda, Bliss, and Proactiv. Later that year, I became the online beauty editor at ESSENCE.com and spent my days (and sometimes nights!) producing digital content and connecting with readers on the web. I had truly fallen in love with my career in digital media and how it allowed me to work with the premier beauty, health, and media brands in the world. I was honored to also earn recognition at the 2013 Min Integrated Marketing Awards for Best App Integration and Most Creative Uses of Technology!

After three amazing years at ESSENCE.com, I launched Melton Digital and later Beauty Content Studio to help beauty companies and influencers create content and tell stories that bring their brands to life! I look forward to getting to know you and supporting your growth on the Gram! (I’d love to connect with you on Insta, too!)

Hi, I’m Nicole Marie Melton, founder of Melton Digital and the Grow on the Gram series! I started creating beauty content on the web in 2011 when I was in grad school for a master’s degree in digital media. At the time, I was working at Attention PR, a digital media agency, and coordinating social media for beauty brands such as MAC Cosmetics, Aveda, Bliss, and Proactiv. Later that year, I became the online beauty editor at ESSENCE.com and spent my days (and sometimes nights!) producing digital content and connecting with readers on the web. I had truly fallen in love with my career in digital media and how it allowed me to work with the premier beauty, health, and media brands in the world. I was honored to also earn recognition at the 2013 Min Integrated Marketing Awards for Best App Integration and Most Creative Uses of Technology!

After three amazing years at ESSENCE.com, I launched Melton Digital and later Beauty Content Studio to help beauty companies and influencers create content and tell stories that bring their brands to life! I look forward to getting to know you and supporting your growth on the Gram!! (I’d love to connect with you on Insta, too!)

Hi, I’m Nicole Marie Melton, founder of Melton Digital and the Grow on the Gram series! I started creating beauty content on the web in 2011 when I was in grad school for a master’s degree in digital media. At the time, I was working at Attention PR, a digital media agency, and coordinating social media for beauty brands such as MAC Cosmetics, Aveda, Bliss, and Proactiv. Later that year, I became the online beauty editor at ESSENCE.com and spent my days (and sometimes nights!) producing digital content and connecting with readers on the web. I had truly fallen in love with my career in digital media and how it allowed me to work with the premier beauty, health, and media brands in the world. I was honored to also earn recognition at the 2013 Min Integrated Marketing Awards for Best App Integration and Most Creative Uses of Technology!

After three amazing years at ESSENCE.com, I launched Melton Digital and later Beauty Content Studio to help beauty companies and influencers create content and tell stories that bring their brands to life! I look forward to getting to know you and supporting your growth on the Gram! (I’d love to connect with you on Insta, too!)

Click here to subscribe